Keywords
phraseology, mass media, advertising, idioms, language of persuasion, media discourse, consumer culture.
Abstract
This article explores the role and impact of phraseological units in mass media and advertising. It highlights how idioms, collocations, and fixed expressions are used to attract attention, convey messages effectively, and create emotional resonance with audiences. The study analyzes examples from television, print media, and digital platforms, emphasizing the persuasive power of phraseology in shaping consumer perception and reinforcing cultural stereotypes.References
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