Keywords
Abstract
Political discourse is an important area of modern linguistics because it demonstrates how language functions not only as a means of communication but also as a tool for expressing ideologies, constructing social identities, and influencing public interpretation. This article examines the linguistic strategies of persuasion used in contemporary political discourse from pragmatic and cognitive perspectives. Particular attention is given to speech acts, conceptual metaphors, evaluative vocabulary, emotional appeals, and the use of personal pronouns such as we and they.
References
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