Vol. 2 No. 8 (2026), Articles
Vol. 2 No. 8 (2026)

XIZMATLAR SOHASI KORXONALARIDA YASHIL MARKETING VA BARQAROR TA’MINOT ZANJIRI BOSHQARUVINING IQTISODIY SAMARADORLIKKA TA’SIRI

Articles
Published 2026-06-14
Abduqodirova Nilufar Abdaxatovna
SamISI “Iqtisodiy tahlil va statistika” kafedrasi v.b. dotsenti, "Ipak yo'li" turizm va madaniy meros xalqaro universiteti, “Xalqaro biznes va kreativ iqtisodiyot” kafedrasi v.b. dotsenti
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Keywords

yashil marketing, xizmatlar sohasi, barqaror ta’minot zanjiri, ekologik innovatsiyalar, yashil brending, raqobatbardoshlik, ekologik menejment, barqaror rivojlanish, raqamli texnologiyalar, iqtisodiy samaradorlik.

Abstract

Mazkur maqolada xizmatlar sohasi korxonalarida yashil marketing va barqaror ta’minot zanjiri boshqaruvining iqtisodiy samaradorlikka ta’siri tadqiq etilgan. Tadqiqot davomida yashil marketing strategiyasi, ekologik mas’uliyatli boshqaruv, barqaror ta’minot zanjiri, ekologik innovatsiyalar hamda raqamli texnologiyalarning xizmatlar sohasi korxonalari faoliyatidagi o‘rni tahlil qilingan. Shuningdek, yashil marketing va ta’minot zanjiri integratsiyasining korxonalar raqobatbardoshligini oshirish, resurslardan samarali foydalanish va ekologik xavfsizlikni ta’minlashdagi ahamiyati yoritilgan. Tadqiqot natijalari xizmatlar sohasi korxonalarida yashil boshqaruv tamoyillarini joriy etish uzoq muddatli iqtisodiy samaradorlik va barqaror rivojlanishning muhim omili ekanligini ko‘rsatadi.

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