Keywords
Abstract
Ushbu maqolada O‘zbekiston bozor sharoitida mahsulot va xizmatlar uchun mijozlar segmentatsiyasini yaratish hamda uni samarali taktikalash masalalari ilmiy jihatdan tahlil qilingan. Tadqiqotda mijozlar segmentatsiyasining nazariy asoslari, uning demografik, geografik, psixografik va xulq-atvoriy turlari mamlakatning ijtimoiy-iqtisodiy xususiyatlari nuqtai nazaridan yoritilgan. Shuningdek, segmentatsiya orqali marketing resurslaridan samarali foydalanish, maqsadli auditoriyani aniqlash, mahsulot va xizmatlarni mahalliy bozor ehtiyojlariga moslashtirish hamda raqobatbardoshlikni oshirish imkoniyatlari asoslab berilgan. Maqola natijalari O‘zbekiston sharoitida faoliyat yuritayotgan kichik, o‘rta va yirik biznes subyektlari uchun amaliy ahamiyatga ega.
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