Keywords
Abstract
This scientific article analyzes, from both theoretical and practical perspectives, the issues of strengthening the competitiveness of enterprises and the national economy through the development and implementation of a strategy for improving product quality. Within the scope of the study, the economic essence of the concept of quality, its role in market mechanisms, and the interrelationship between quality and competitiveness are substantiated. In addition, the close linkage between quality-based strategies and innovation, technological modernization, management systems, and human capital in the context of the modern global market is examined. The results of the study demonstrate that improving product quality is a key factor in ensuring the sustainable development of enterprises, enhancing export potential, and forming long-term competitive advantages.
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