Abstract
The integration of digital technologies into Ziyarah tourism in Uzbekistan offers transformative potential for enhancing visitor experiences, improving accessibility, and promoting sustainable spiritual travel. This study explores how tools such as virtual tours, mobile applications, and digital heritage platforms are being implemented to modernize religious tourism. Drawing on secondary data and global case studies, the research highlights how digital solutions – when strategically applied – can streamline services, preserve sacred sites, and attract younger, tech-savvy pilgrims. Despite promising developments, several challenges remain, including limited infrastructure in rural areas, lack of multilingual personalization, and poor integration among digital services. By identifying these gaps and proposing actionable solutions, this paper contributes to the growing discourse on smart religious tourism and aligns Uzbekistan’s Ziyarah sector with its national digitalization strategy.
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