Abstract
This article is devoted to the analysis of the linguocultural characteristics of the media texts of the newspapers “Jansatta” in Hindi and “Xalq so‘zi” in Uzbek. The article studies the interrelationship of language and culture, linguocultural units, concepts and elements reflecting national identity in media texts. The research uses the method of comparative analysis, and the lexical, stylistic and pragmatic features of the texts are considered. As a result, it is determined how the unique worldview and cultural value system of each language is reflected in media texts.
References
Kongurov, R. (2020). Sociolinguistic features of the Uzbek language. Tashkent: Fan.
2. Safarov, Sh. (2018). Discourse analysis: theory and practice. Tashkent: Akademnashr.
3. Archive of the newspaper "Xalq so'zi" (2023-2025).
4. Yuldashev, B. (2015). Stylistics of the Uzbek language. Tashkent: Uzbekistan.
5. Maslova, V.A. “Linguoculturology”. 2001.
6. Online archive of the newspaper “Jansatta” (jansatta.com). 2024-2025.