POLITICAL DISCOURSE IN THE DIGITAL AGE
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Keywords

political discourse, social media, digital communication, discourse analysis, hashtags, multimodality, political identity.

Abstract

The rapid development of digital technologies has significantly transformed the ways political messages are produced, distributed, and interpreted. Social media platforms such as X and Facebook have created new communicative environments in which political actors interact with audiences through short posts, hashtags, visual content, and various forms of online engagement. This article examines the linguistic features of political communication on social media from the perspectives of modern linguistics and discourse analysis. Particular attention is paid to brevity, evaluative vocabulary, hashtags, irony, multimodal communication, and the construction of political identity.

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References

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