Keywords
Abstract
Mazkur ilmiy tezisda mehmonxona xizmatlari sifatini oshirishning zamonaviy usullari nazariy jihatdan tahlil qilingan. Mehmonxona xizmatlari sifatini shakllantiruvchi asosiy omillar, jumladan, mijozlarga individual yondashuv, xodimlarning kasbiy kompetensiyasi, raqamli texnologiyalardan foydalanish, sun’iy intellekt, aqlli mehmonxona tizimlari, mijozlar fikr-mulohazalarini tahlil qilish hamda barqaror xizmat ko‘rsatish masalalari yoritilgan. Tadqiqotda an’anaviy SERVQUAL modelini zamonaviy raqamli xizmatlar bilan integratsiyalash asosida xizmat sifatini baholashning takomillashtirilgan yondashuvi taklif etilgan. Shuningdek, mehmonxonalarda mobil ilovalar, onlayn bronlash, elektron check-in/check-out, chatbotlar, IoT asosidagi aqlli xonalar va ma’lumotlarga asoslangan boshqaruvning xizmat sifatiga ta’siri tahlil qilingan. Xizmat sifatini oshirishda texnologiya va inson omilining uyg‘unligi asosiy shartlardan biri ekanligi asoslangan.
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