Vol. 2 No. 2 (2026), Articles
Vol. 2 No. 2 (2026)

RESEARCH ON AI-BASED CUSTOMER SERVICE AND SALES PROMOTION MECHANISMS IN E-COMMERCE PLATFORMS UNDER THE CONDITIONS OF UZBEKISTAN

Articles
Published 2026-09-05
Toshtemirova Sa`diya Shuxratovna
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Keywords

artificial intelligence, e-commerce, AI chatbot, customer service, sales promotion, personalization, recommendation system, conversion rate, digital marketing, Uzbekistan.

Abstract

This thesis investigates mechanisms for improving customer service and stimulating sales through artificial intelligence technologies in e-commerce platforms operating in Uzbekistan. The study analyzes the potential of artificial intelligence in establishing rapid communication with customers, identifying their needs, generating personalized offers, and simplifying the purchasing process. The research takes into account the development characteristics of Uzbekistan’s e-commerce market, the expansion of marketplaces and social-commerce channels, and the growing demand for digital customer services.

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