Keywords
Abstract
This article examines this emergence through a socio-technical lens, arguing that interactivity and multimodality are not merely additive features but constitutive forces that reshape communicative practices, literacies, and social dynamics online. Findings reveal that these elements create new discourse genres (e.g., reaction videos, interactive infographics), alter power dynamics between producers and audiences, and necessitate evolved forms of digital literacy. The article concludes that the future of internet discourse lies in increasingly seamless and sophisticated blends of mode and interaction, challenging traditional analytical frameworks and redefining public communication.
References
Jewitt, C. (Ed.). (2014). The Routledge Handbook of Multimodal Analysis (2nd ed.). Routledge.
2. Kress, G., & van Leeuwen, T. (2001). Multimodal Discourse: The Modes and Media of Contemporary Communication. Arnold.
3. Jenkins, H., Ito, M., & boyd, d. (2016). Participatory Culture in a Networked Era: A Conversation on Youth, Learning, Commerce, and Politics. Polity Press.
4. Zappavigna, M. (2016). Social Media Photography: Construing Subjectivity in Instagram Images. Visual Communication, 15(3), 271–292.
5. Page, R. (2018). Narratives Online: Shared Stories in Social Media. Cambridge University Press.
6. Lemke, J. L. (2002). Travels in hypermodality. Visual Communication, 1(3), 299–325.
7. Simonsen, T. M. (2020). The Digital Dialogue: An Analysis of Interactivity in Online News. Nordicom.
8. Adami, E. (2015). Aesthetics in digital texts beyond writing: A social semiotic multimodal framework. In The Routledge Handbook of Literacy Studies (pp. 431-447). Routledge.
9. Manovich, L. (2001). The Language of New Media. MIT Press.
10. Serra, G., & Caro, L. (2022). TikTok and the evolution of digital discourse: Stitching, duetting, and the dialogic self. Social Media + Society, 8(3).