Keywords
Abstract
Pragmatics is a branch of linguistics concerned with how meaning is produced and understood in actual communicative contexts. It examines the interaction between language, context, and society, focusing on the ways speakers employ language purposefully to fulfill social intentions. This article analyzes the role of pragmatics in society by discussing its theoretical background, core concepts, and practical relevance in everyday communication, institutional settings, intercultural interaction, and digital discourse. It emphasizes that pragmatic competence is essential for successful communication and social cohesion, as language use is closely connected to social norms, cultural practices, and power relationships.
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