Keywords
Abstract
This article examines strategic marketing activities in enterprises and organizations, focusing on its essence, importance and main aspects. Strategic marketing is a long-term approach to the formation and implementation of marketing strategies aimed at achieving sustainable competitiveness and increasing profits. The study discusses the main ideas included in the concept of strategic marketing, its differences from tactical marketing, and the skills and knowledge necessary for the effective implementation of this activity. The historical development of this term and its significance in the modern business context are noted. The work emphasizes the importance of an integrated approach to the formation of a marketing strategy that takes into account changes in society and the economy, as well as the need for constant analysis of the environment to achieve success in the market.
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