Keywords
Abstract
Maqolada Ipak Yo‘li sivilizatsiyasini dunyo hamjamiyatiga taqdim qilishning zamonaviy shakllari tahlil qilinadi. Turizm, madaniy diplomatiya, raqamli texnologiyalar, virtual muzeylar va xalqaro ilmiy hamkorlik kabi vositalar orqali O‘zbekistonning tarixiy va madaniy merosi global auditoriyaga taqdim etilishi ko‘rsatib beriladi. Shu orqali mamlakatning xalqaro imiji, madaniy brendi va Ipak Yo‘li sivilizatsiyasining global ahamiyati mustahkamlanadi.
References
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